Blogs

The Aladdin Wish Genie inside us never ceases to have a full stop. When our wishes and dreams come to an end, consumerism and commerce come ...

Taking a step away from home has become tougher than the convenience of being at home. Phygital Prophecy is now the thing of the present. ...

Pacing up customer reviews is one of the most essential keys to building a better strategy. It is not just a deception that Consumers are Ki...

Leveraging Personalised Discounts and Coupons has always been one of the most effective marketing strategies for almost all the brands that ...

Rolling out customer loyalty programmes is not as easy as it seems to be. Every loyal customer deserves recognition and reward....

What is it that entices you to buy last minute at the billing counter? Is it the product placement that is well-timed and well planned? ...

One fine day, we wake up to see a virus dominating the world. Online shopping shoots up through the roof. This all happened in the blink of ...

A Brand Switch can be exhaustive. The underlying factors for such changes are plenty and are sometimes undecipherable....

Millennials are quite the Brand Loyal Customers. They are fine Researchers when it comes to Brand scouring. ...

Price is the game-changer in almost everything. A consumer's first step to buy the product or not mostly depends upon the pricing of the pro...